A short story about pixels, projects, and everything in between.

I am a Danish digital designer based in Copenhagen, Denmark. Over the past 10+ years I've worked for and with high-profile brands, small startups, fashion brands, Jay-Z, healthcare professionals, car brands and much more — creating a solid and memorable experience.

Currently, I'm freelancing under Maus, working across design, interfaces, and playful digital experiences.

On the side, I'm building a coffee map, experimenting with selling round spinning chains, and exploring digital fashion in the metaverse. I'm especially drawn to projects that sit somewhere between utility and curiosity—tools that are useful, but also a bit unexpected.

When I'm not crunching pixels, my mornings usually start slow with hand-brewed coffee from my Kalita Wave. Midday, I'm out walking my dog Donut, clearing my head and collecting ideas. Evenings are quieter—often spent cooking Copenramen for the family or winding down with something creative, from sketching concepts to tinkering with side projects.

Rasmus Nielsen

Experience

  • 2020 - Present

    Freelance — Maus

    Independent Designer operating under Maus, partnering with clients to deliver high-quality digital product and brand design solutions.

  • 2018

    Bain & Company (Vertical Strategy)

    Designer within a management consultancy environment, contributing to strategic initiatives for leading organizations across Denmark, the Nordics, and international markets.

  • 2017

    Copenmade (Co-founder)

    Co-founded a Copenhagen-based design studio focused on building high-quality mobile app experiences, working closely with clients from concept to launch.

  • 2015

    TIDAL

    Head of Design, responsible for leading the design function and overseeing the end-to-end product experience across platforms.

  • 2014

    Comundu

    Product Designer at an early-stage travel startup, developing user-centered solutions tailored to the needs of backpackers.

  • 2010

    SHAPE (now Framna)

    Digital Designer specializing in mobile and app design, contributing to the delivery of high-quality digital products.

Quotes

  • Rasmus brings rare clarity — from messy briefs to shipped interfaces that feel inevitable.

    Product lead, Copenhagen
  • Fast, thoughtful, and obsessed with the details users actually notice.

    Founder, early-stage startup
  • The kind of designer who makes the whole team look good.

    Creative director, agency

Awards

  • Best App, Travel & Leisure

    Danish App Awards

  • Designer of the Year

    Nordic Startup Awards

  • Danish App Awards

    Shortlist — Best App, Travel & Leisure

  • FWA Mobile Award — Distortion

    Distortion 2012 gives the Distortion visitors all the info they need to enjoy themselves. With easy access to artists, schedules and the twitter buzz, the app is the perfect Distortion companion.

Education

  • Business Academy Aarhus

    Majors in design and economy.

  • Santa Clara, CA

    College degree in graphic arts and Adobe After Effects.

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